Dominating E-commerce: The Daraz Bangladesh Yearlong SEO Campaign
How a comprehensive, yearlong SEO strategy captured the #1 spot for "Online Shopping," drove over 53 million clicks, and redefined the digital retail landscape in Bangladesh.
Executive Summary
Executive Summary
Daraz Bangladesh, the country's premier e-commerce platform, aimed to achieve absolute dominance for the high-value keyword "Online Shopping" (587k traffic potential). Through a yearlong, multi-faceted SEO campaign focused on solving core consumer challenges around budget, authenticity, and search relevance, we successfully captured and held the #1 ranking. The campaign delivered over **53 million clicks**, grew web impressions by **34% YoY**, and increased organic keyword rankings to **312,000**, solidifying Daraz as the undisputed leader in Bangladesh's e-commerce sector.
Project Overview
Client
Daraz Bangladesh
Industry
E-commerce Marketplace
Services
SEO, Content Strategy, CRO
1. The Challenge: Beyond Rankings to Market Ownership
In the bustling e-commerce landscape of Bangladesh, simply ranking for keywords was not enough. Daraz faced three core consumer challenges that created friction and doubt in the online shopping journey:
- Budget Constraints: Potential customers struggled to find quality products within specific budget ranges, leading to search fatigue and abandoned journeys.
- Product Authenticity: In a market rife with replicas, establishing unwavering trust and guaranteeing genuine products was a major hurdle to winning consumer confidence.
- Search Intent Mismatch: A generic approach to content meant users often landed on pages that didn't perfectly match their specific needs, whether they were browsing by brand, category, or budget.
2. The Solution: A Three-Pillar Strategy for Dominance
We designed a comprehensive, yearlong campaign built on three strategic pillars to systematically address each challenge and create an unparalleled user experience.
Pillar 1: Consumer-Centric Content Hubs
We moved beyond generic category pages to create highly-specific, valuable content hubs. This included curated collections and listicles like **"Top Smartphones within BDT 30,000,"** which directly answered user budget queries, simplified the decision-making process, and captured high-intent traffic.
Pillar 2: Building an Ecosystem of Trust
To combat authenticity concerns, we strategically launched and heavily promoted **"Daraz Mall"**—a dedicated space for official, verified brands. By creating flagship stores within the Daraz ecosystem, we provided a clear guarantee of genuineness that fostered consumer confidence and encouraged higher-value purchases.
Pillar 3: Granular, Intent-Based Architecture
We meticulously re-architected the site's content to align with precise user search intent. This involved creating and optimizing dedicated landing pages for every major brand (e.g., Samsung, Xiaomi), refining product category pages with better filtering, and implementing a robust internal linking strategy. This ensured that no matter how a user searched, they landed on the most relevant, helpful page, dramatically improving user satisfaction and SEO relevance scores.
3. The Results: Unprecedented Growth and Market Leadership
The yearlong campaign produced transformative results, cementing Daraz's position as the #1 online shopping destination in Bangladesh.

Daraz main website search performance, showcasing massive growth in clicks and impressions.
Key Performance Metrics:
53.3M
Total Clicks (Main Site)
A 64.4% YoY increase, demonstrating massive engagement.
34.4%
Impression Growth (Main Site)
Year-over-year increase, reaching over 587M impressions.
150.9%
Impression Growth (Daraz Blog)
The content strategy successfully captured a vast new audience.
38.2K
Keywords in Top 3
Out of 312K total organic keywords, showcasing ranking dominance.

The Daraz Blog's search performance, which played a crucial role in audience expansion.